Personalization is central to achieving relevance in email marketing, with 74% of marketers indicating that personalization boosts engagement. But every email marketer knows that doing it right is no easy feat.
In a session moderated by Jen Capstraw, President & Co-Founder of Women of Email, we’ll chat with Chelsea McClure, the brains behind FanDuel’s incredible email personalization strategy.
In this webinar, we will:
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Explore the evolution of FanDuel’s email personalization strategy
Dive into hella-inspiring examples of sophisticated, engagement-driving personalization
Offer practical advice for leveling up your brand’s email marketing maturity