With dramatic changes in our world in a short amount of time, email marketing is suddenly more visible than ever before. But it’s tough to know what’s right during this strange new normal, and the brands that missed the mark in recent weeks have sure caught a lot of flack!
So what have we learned and what do we do now? How can brands best utilize the email channel while subscribers’ economic and personal wellbeing is in doubt?
This webinar, a part of the Stensul Fresh Voices series produced in conjunction with Women of Email, turns to seasoned thought leaders to offer perspective on thoughtful use of the email channel in the COVID-19 era. Join our panel of pros for insights on copy, strategy and design that will protect brand sentiment during a period of uncertainly and prepare you for success when business-as-usual makes a return.