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5 Reality Checks for Every Email Marketer

Set in all-too-common vignette, this whitepaper outlines the five important lessons for enterprise marketers to help achieve efficiency in scale in their email programs.


Sometimes we all need a little tough love. Written by email marketers for email marketers this whitepaper sets out to bust the myths that are hindering your campaigns.

Whether you need to get out of a rut, or are just starting out, this whitepaper will cover:

  1. How "best practice" metrics could be hurting your campaign strategy;
  2. Methods for on-brand emails at scale without burning out your production teams;
  3. Why you need to look beyond email to produce better emails.

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